It's one of the questions I'm asked surprisingly often. "Should I have separate clothes for work and weekends?" The answer? There isn't one. Like most things in personal style, it depends far less on the clothing itself and much more on the relationship you have with it. As a Stylist, I spend a lot of time talking about psychology. In fact, I probably talk about it more than fashion these days. One concept that comes up regularly is enclothed cognition - the psychological theory that what we...

I often joke that if I could grow my business without social media, I probably would. However, I work in fashion and I know social media is one of the most powerful marketing tools we've ever had. And yet... I genuinely don't enjoy it. Not because I don't like creating content. I love writing. I love educating. I love helping people understand their style, confidence and professional image. What I struggle with is everything that seems to come with it. The pressure to constantly perform. The...

Fashion has always been about communication. Long before fashion magazines, influencers and social media, clothing reflected occupation, status and power. What people wore wasn't simply a personal choice, it communicated where they belonged within society. Many historians point to the rise of French couture in the nineteenth century as the beginning of the modern fashion industry. Haute couture established Paris as the centre of fashion, with Designers influencing what the world would wear....