Individual Mentoring / Stylist Business Coaching 

So you want to do this as a career?

Caitlin has trained and mentored a number of Stylists in the current market and each week Caitlin is contacted by individuals seeking to gain information and insight into working in the Personal Styling profession. They may have completed a personal styling course or undertaken an online course of a similar nature, however are still stuck when it comes to executing all they have learned and putting their career plan into action.

These enquires prompted Caitlin to offer individual mentoring and business coaching as part of her service offering. 


Caitlin is a certified (CERT IV) workplace trainer with 10 years experience in lecturing at one of Sydney's leading fashion business colleges. Caitlin is well versed on mentoring students and possesses a wealth of experience in both the fashion and image consulting industries. She has worked as a Personal Stylist and Image Consultant for nearly 16 years across different areas of styling and holds an impressive database of current clients who keep her extremely busy.

Caitlin works ‘one on one’ with individuals on developing the skills and knowledge required to run their own consultancy as a Personal Stylist or Image Consultant. ​Many of the successful Personal Stylist's in the current market have sought Caitlin's advice or are past students! Caitlin works as a Personal Stylist in a full-time capacity across a broad range of styling projects with this being her career, hence she is the best person for the job!


Caitlin's coaching sessions do not follow a rigid coaching model as she finds it quite constraining for the coachee. Emphasis is placed on the process of coaching and responding to the coachee and their individual needs. Sessions can be taken hourly or packed over a 3 or 6 month period with follow up and continual support. Topics do not follow a generic module rather they are tailored to the individuals specific needs and level of advancement so you are not locked in and have the option to decide how much time you need.  Quite often it might just be a single coaching session that does the job. Sessions are generally completed online via Skype or Zoom, however in some cases they call for some practical experience out in the field.

Areas of focus may include, but are not limited to;

  • Developing your business plan – getting started

  • Portfolio or CV?

  • Your market niche

  • Advice on study and training 

  • Determining your target market and your ‘unique selling proposition’

  • Personal shopping – how to and the do’s and don’t of consultant etiquette based on Caitlin’s training in Milan

  • How to conduct a wardrobe consultation

  • Website and marketing advice

  • How to get clients

  • Tips for networking and building relationships

  • Branding yourself 

  • Competitor analysis

  • Structuring your pricing

  • General tips for starting a consulting business

  • Business boosting 



Basic Starter Package

New client questionnaire

Initial 1 hour and 15 minute consultation

3 x 1 hour consultations (to be taken within a 3 month period)

30 minute follow up documentation after each session with tips, worksheets and written guidance

Unlimited email support for the 3 month period

This is a great starter package to get you off and running and in many cases this is all client's need to give their personal styling business the boost they require. Clients may have completed stylist training previously and just need the additional guidance to put everything they know into practice. If you feel you need additional sessions they can be taken on a 'one off' basis or a special package can be tailored to your individual needs.

One Off Single Coaching Session

New client questionnaire

1.5 hour consultation

Follow up email to clarify anything we covered in our session

This is a great option for you  if you have a few questions or a single dilemma that you would like to work through or perhaps you feel a little stuck. A one off single session is a great way to get you off and flying again in no time or to get some valuable advise to assist you with your business.

Elite Coaching Package

New client questionnaire

1.5 hour initial consultation

9 x 1 hour coaching sessions to be taken within a 6 month period with a follow up 30 minute phone call a few weeks after each session

30 minute follow up documentation after each session with tips, worksheets and written guidance

Unlimited email questions for the 6 month coaching period

This is a great option for you if you are serious about developing your business into a lucrative full-time career. You may be starting your business from scratch, have just completed training and want longer term 'one on one' guidance with a no bull approach and real results. You might also have skills within the styling industry, however are stuck when it comes to taking your passion to the next level. At each session Caitlin makes you accountable, driving your to push yourself out of your comfort zone and get those results.

Personal Stylist Training
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In all the internship's and mentors I've had, Caitlin was the only one who really took the time and effort to guide me through the industry and finding my place.

Her extensive knowledge and experience really helped me get to where I am today. A lot of people tend to take advantage of the fact that they have someone interning for them without pay, but not Caitlin. Caitlin always made sure everything I was doing had a purpose in what I needed to make it into the industry and always had my best interest at heart. I currently work as a Stylist at Network Nine and I wouldn’t be here if it wasn’t for her extensive support and guidance as my mentor. 


I know I can still call her if I am ever stuck or need advice for anything to do with the industry or my job, I couldn’t recommend her highly enough as a mentor for anyone lucky enough to have her.

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Personal Stylist Fashion Stylist