How can I get the most out of a styling session?
Working with a Personal Stylist is most rewarding when you approach it with an open mind and a willingness to try new ideas. I’ll never pressure you to buy or wear anything that feels uncomfortable or inauthentic. However, clients who resist change, aren't serious about the process or cling to old habits often get less from the process. The goal is to challenge yourself and step outside your comfort zone. Meaningful change comes from being open to it.
Why should I work with you over another Stylist?
I’ve been in business for many years and only take on clients if I’m confident I’m the right fit for the brief. I require a quick phone conversation with all new clients prior to booking. I have a distinct approach, and if I believe another Stylist would better suit your needs, I’ll happily refer you.
Why can't I book via this website?
Because I don't take on every client, I offer a quick phone chat before booking to ensure we’re the right match. This also helps determine the most suitable service based on your goals, timeframe, and budget. Without this step, clients often underestimate or overestimate what’s required, which can lead to disappointment or unnecessary expense. As many of my projects are ongoing and seasonal, in-person sessions are limited and tend to book out quickly.
Do you require a minimum spend for clothing when on a shopping trip?
No. How much you spend is entirely up to you. Some clients use the session purely for education and exploration, while others invest in a full wardrobe update. If you're after tangible results, a realistic budget will help us get there faster. I always discuss your preferred brands and budget in advance to ensure we have a clear brief.
Do you subcontract styling services out to other Stylists or will I be working with you?
You’ll be working directly with me. One-on-one personal styling is never subcontracted and this genuinely isn't a favourable business model in this role. Clients come to me for my experience, tailored approach, and discretion. While I collaborate with a trusted network of Stylists on corporate or large-scale projects, all personal sessions are delivered by me. This isn’t a side hustle or a volume-based business. I am the brand. If I’m not the right fit or unable to take on your booking, I’ll always recommend a reputable Stylist I trust.
Will you cater to my preferences for brands?
Absolutely. Some clients prefer luxury international labels, others lean toward high street or sustainable and vintage options. I tailor each session to your needs and shopping values, with no judgement. I stay across both local and international brands and take a results-driven, impartial approach to every client.
Should pricing influence my decision when choosing a Stylist?
Pricing is important, but it's not the only factor. Like in many industries, there is increasing price undercutting in the personal shopping and media styling space, often driven by less experienced operators offering discounted services. Whilst there is always room for different approaches, consider experience, client base, training, and area of specialisation. Most Personal Stylists operate as a “hobby” or side business in an oversaturated market. A well-trained, experienced Stylist should be transparent and able to speak confidently about their approach and background. Im one of the few Stylists who offers a fully downloadable CV and an extensive client list directly on my website, reflecting over 20 years of proven results across diverse industries. Much of this work is unmatched in today’s market and speaks to the depth, calibre, and consistency of my service.
Do you receive commissions from brands and stores?
No. I’m an independent Consultant, unaffiliated with any retailers. While I’m well known within major shopping centres, I adopt a discreet, low-profile approach, most clients are mistaken for a friend or partner. Any commissions offered are passed on as discounts to you. I also have access to exclusive offers from selected brands, which often offset the cost of the styling session, meaning the session can often pay for itself.
Where will you take me shopping?
Anywhere that suits your brief. I often work in Sydney’s CBD due to the variety, but I’m well-versed in most Sydney and Melbourne retail centres and always do my research. We’ll choose the location based on your style, sizing, budget, and convenience. I also work regularly in Melbourne. Please reach out for upcoming trip dates if you’re Melbourne-based.
Additionally, I offer a range of virtual services, allowing us to work together no matter where you're based. Whether you're interstate or overseas, we can shop online together, review your wardrobe, or refine your style through tailored remote sessions. With the right brief and approach, the results can be just as impactful as in-person styling.
Do you pre-select all the garments prior to the shopping trip?
Many Stylist's market this as a done-for-you approach. However, I don’t typically pre-pull garments. Styling is most effective when it’s collaborative. Pre-pulling can restrict options, disrupt store flow, and create sizing mismatches. With over 20 years of experience, I’ve developed a structured yet flexible process tailored to each client. Selections are made together to ensure the outcome reflects your style and needs. Of course, for media or corporate briefs, I may source in advance, but this is always guided by the project requirements. Every session is planned with a pre-determined focus.
What are your terms and conditions of service?
My terms and conditions of service and information on out of Sydney Metro travel can be found HERE.
What areas do you specialise in?
Much of my work is project-based. I consult on corporate dress codes (yes companies care about this again), facilitate workshops, and advise organisations through rebranding. I work with professionals in law, politics, media, journalism, and C-suite leadership, as well as entrepreneurs and creatives. Many of my clients are professional public-facing figures, and confidentiality is a cornerstone of my service.
That said, my services aren’t limited. I also work with parents, students, and fashion enthusiasts at every stage of life.
How many sessions will I need to see results?
You can see great results in just one session. I ask all new clients to commit to a minimum of 4 hours initially, with follow-up sessions available in 2-hour blocks. Personal styling isn’t a quick fix, it’s a process. If you're willing to carry on the work between sessions, the transformation can be long-lasting. It’s a team effort, and I’m in your corner.
Do you do this full-time?
Yes. I do this professionally and full-time. Caitlin Stewart Personal Styling is not a hobby, it’s a well-established business built on experience, training, and results. I am so incredibly proud of all that I have achieved. I’ve worked hard to earn the trust of my clients, and I take my work seriously. I appreciate your respect for my time and expertise.
What is the difference between a Fashion Stylist and a Fashion Influencer?
A Fashion Stylist works directly with clients, offering personalised, sessions tailored to individual needs, goals, and lifestyles. Stylists are trained to understand fit, fabric, proportion, and personal branding and apply that knowledge one-on-one to achieve meaningful outcomes.
In contrast, a Fashion Influencer typically earns income through brand partnerships, sponsored content, and affiliate links. While some influencers may call themselves Stylists, they rarely offer personalised services. Instead, they promote trends and products to a wide audience and often operate mass-style memberships or fashion tribes at scale. The two roles serve very different purposes (and both have their place) however, it’s important to know which one you’re engaging.
How do I choose the right Personal Stylist?
The styling industry is unregulated and oversaturated. And everyone is a Stylist, which makes it challenging for clients to know who to trust. Here are a few tips:
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Ask for testimonials and references. Website testimonials can be curated, check Google Reviews and, if needed, ask to speak to past clients.
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Make a quick call. A short phone chat will give you a feel for their approach, values, and whether they suit your needs.
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Request a CV. Look at professional experience, client history, and relevant qualifications.
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Verify their claims. If they list corporate or editorial work, ask for examples, images, or company references.
A credible Stylist will be transparent and happy to provide this information.
Do you offer gift-vouchers?
I don’t generally offer gift vouchers, as my services are not designed to be a casual “experience” or novelty gift. I operate as a professional consultancy, and my clients come to me with a clear desire for meaningful, results-driven change. While styling can certainly be enjoyable, the process is intentional and grounded in expertise, not entertainment. If someone is genuinely ready for that journey, I’m always happy to discuss whether my services are the right fit.
"Working together is a team effort. Inspiring each other in the delightful process of collaboration!"