• That there are “rules” that apply to everyone  Body shape rules, colour rules, what you “should” and “shouldn’t” wear.  Now, I see these more as guides, not rules. Context, personality, and lifestyle matter far more. A client recently wanted to dress in the shape of a "box", so you can't assume how someone wants to be perceived. • That more options = better outcomes  I used to think giving clients lots of choices and loads of clothing was helpful.  It’s not always. It can c

Everyone knows how to dress. Until they don’t. A lot of my corporate styling clients come to me at a point where, on paper, everything is working. They’ve built successful careers. They understand professional styling dress standards. They’ve been “getting it right” for years. And yet, they blink and something has shifted. A promotion. A redundancy. A new environment. A more visible role. Changes in lifestyle, health, hormones or body. Or simply… time moving on. Suddenly, the

20 years in and finally writing it down. This year marks 20 years in business. It has been a real journey. I am exctied, but mostly proud of all that I have achieved. Not 20 years “playing with clothes” as a teenager, but 20 years since I registered my ABN in my early twenties and stepped into the very real, very uncertain world of building a styling and consultancy business from the ground up. Back then, personal styling looked very different. There was no Instagram. No poli